About Us
Executive Summary
Fresher Den U Productions is an unusual but sustainable business model for a record label. The company has been founded by Dominic Mason as an Ohio registered LLC. The business operates to promote several Ohio based artists, all with the common element of improvisation.
Products and Services
Fresher Den U Productions is an Ohio based record label for a select group of Ohio based artists. Fresher Den U Productions has adopted the business philosophy that for long term sustainable growth it will be more successful for the label to sign up just a few artists and promote them equally than to sign up a bunch and hope one is a commercial success, enough to float the rest of the artists. This approach is quite appealing to a few artists. It provides the artists with the intimate and specialized focus of the label. The artists recognize that fact that this label will be working hard to promote just a few artists, and that they will not be lost in the shuffle.
Management
Fresher Den U Productions has been founded and will be run by Dominic Mason. Dominic is a veteran of the music industry. Also, an artist himself known as Doc Holidae. Beginning his lyrical journey, some years ago, after graduating high school and immediately learning, through experience, what it takes to support himself, he felt there was more to life than just working to get by. Having a rough childhood growing up he learned to self express his feelings through writing. With a natural ear for music, quick wit, and a unique ability to make you think, or party at his discretion, Doc Holidae found himself focusing more on the goal of a career in hip hop. Immediately after college Dominic went on tour with a few local artists in New Mexico. To support this month-long tour, Dominic started his own record label to release a studio CD for himself. Dominic recognizes that this experience was not an earnest attempt to make a record label work. It was more of a novelty to have started a label and released his own CD.
After the tour, the artists broke up and Dominic moved back to Ohio. After being injured on a job, Dominic began to consider something in the music industry because of his passion for music. He began doing research and developed a business model that could, in the long term, be sustainable by developing a local, exclusive record label. This was the beginning of Fresher Den U Productions.
1.1 Objectives
- To become the premier local music label, based on CD sales, within three years.
- Sign at least five groups within the first three years.
- Reach profitability within three years.
1.2 Mission
Fresher Den U Productions exists as a locally based record label whose mission is to promote local music groups, increasing live appearances and record sales. Fresher Den U Productions has been established to promote its artists and at the same time make a fair profit.
1.3 Keys to Success
- Choose promising artists to promote.
- Do not sign up too many artists, otherwise, the effectiveness of promotion will be diluted.
- Work hard and have fun.
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